Thanksgiving and Black Friday 2016 saw more shoppers than ever before make purchases on major retail sites according to insights from HookLogic — the pioneer of performance marketing for brands. Shoppers on Thanksgiving were up 16.1% and purchasers2 were up 9.8% Year Over Year (YOY). Black Friday shoppers and purchasers were up 18.5% and 15.2% respectively, compared to Black Friday in 2015.
Further insights from HookLogic, who sees more than 91 billion searches a year on many of the world’s largest retail sites, include:
“We’re excited for our brand and retail partners this holiday season as they again see significant online and mobile sales lifts,” said HookLogic Co-founder and CEO Jonathan Opdyke. “This year, we believe the fact that several major retailers closed on Thanksgiving, had a positive impact on ecommerce sales. It also shifted some sales to Black Friday. With the number of ecommerce shoppers increasing by 18.5% and continuing gains expected, retailers appear to be kicking off the largest ecommerce season in history.”
With more shoppers making purchases via mobile phones, marketers need to enable seamless online shopping. HookLogic Sponsored Products are a way to guide shopper choice and increase product sales for brands on the mobile and desktop sites, as well as apps of the world’s largest retailers.