Build-A-Bear Workshop, an interactive destination for creating personalized furry friends, is inviting guests to celebrate the brand’s favorite holiday, National Teddy Bear Day, in stores on Sept. 9 with $5 teddy bears, all while helping children across the globe.
To mark the occasion, guests of Build-A-Bear Workshop stores can make their own limited-edition National Teddy Bear Day bear for just $5, plus applicable taxes, in U.S., Canada and U.K. stores on Friday, Sept. 9. This is the first time the brand has created a commemorative bear for National Teddy Bear Day. Two additional bears will also be available for $5 each: Lil’ Vanilla Bean Cub and Lil’ Hazelnut Cub. Each guest can purchase a maximum of five $5 bears, while supplies last.
In the spirit of the brand’s mission to “add a little more heart to life,” for every $5 bear purchased on Sept. 9, Build-A-Bear will donate a furry friend to one of three charitable organizations: Toys for Tots in the United States, up to 30,000 furry friends; Boys and Girls Clubs of Canada in Canada, up to 1,000 furry friends; and Childhood First, along with other children’s charities, in the United Kingdom, up to 6,000 furry friends.
“We celebrate teddy bears every day, but Build-A-Bear Workshop is commemorating National Teddy Bear Day with exclusive $5 furry friends and a heart-felt opportunity to share the hug of a teddy bear with kids in need,” said Gina Collins, chief marketing officer, Build-A-Bear Workshop. “With the support of our charitable partners around the world, we hope to help as many children as possible experience the joy of a new furry friend during this fun, in-store event.”
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During the week of National Teddy Bear Day, teddy bear fans can:
The brand will celebrate its 20th birthday in 2017, and 2016’s National Teddy Bear Day marks the kick-off of more than a year of celebrations.