This year, leading swimwear brand RELLECIGA is getting into the spirit of the Summer Games with a “Healthy is Sexy” theme. The company wants to encourage women to enjoy sports and fitness, and send a message that sexiness is not about being super slim, it’s about feeling healthy, happy, and body-confident. In fact, this year RELLECIGA collaborated with Olga Goloburda, in which the iconic RELLECIGA Times Square ad that featured the German fitness guru sporting the brand’s best-selling lace bikini and the slogan “Healthy is Sexy.” Model and Co-founder of lifestyle website, Olga’s philosophy is all about using sport and fitness to empower women to feel confident and look great.
RELLECIGA is also making inroads in the traditionally male-dominated world of football — Italian TV host Emanuela Iaquinta recently chose to wear the brand’s zebra print triangle bikini on live TV while supporting Juventus. Emanuela chose this bikini set because of its top quality craftsmanship, classic triangle design, and mix of sexy lace and fun bright colors.
The company is also leading on the golf course, as the only bikini brand to sponsor the Queen of Golf tournament for three consecutive years. The tournament aims to encourage young women to get interested in golf. Thirteen lucky finalists where chosen earlier this summer and have already posed for a photo shoot in their RELLECIGA bikinis. The winner will be chosen and crowned on September 30 at the exclusive premises of Penati Golf Resort in Senica.
Sponsored: Find more luxury and decadence — visit DAILY OVATION LIFESTYLE
RELLECIGA’s use of innovative materials and attention to comfort and fit mean that their products are ideal for beach and poolside sports, and has made the brand the number one vacation choice for active women. European CEO of the brand Marian Glett said: “At RELLECIGA we’ve always believed that confidence is the key to sexiness, and this year we are thrilled to be getting into the spirit and encouraging women to enjoy sports and keep fit with our slogan ‘healthy is sexy.'”