Simply Nontoxic Cosmetics Attracts More than 10,000 Consumers In Less than 24 Hours
After five years of development and completion of a re-branding initiative, Simply Nontoxic Cosmetics has officially introduced its specialty line of more than 25 luxury skincare products, formulated with non-toxic, organic and natural ingredients. Through an online nationwide sampling program, they have attracted more than 10,000 orders in less than 24 hours.
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“We were graciously overwhelmed by the response,” said founder and CEO Kathleen Blaney, MSN, ARNP-C, a Registered Nurse and Nurse Practitioner with more than 20 years of experience in skincare and wound-healing. “In part and ironically, we believe a programming problem may have helped our on-line messaging get wide attention. This confirmed that consumers really do want non-toxic, cruelty-free, quality skincare cosmetics that are produced differently than most other brands, and are better for consumers’ health, their skin and the environment.
“In the best interests of the company and our customers, and so that we could expeditiously fill as many requests as possible—principally for facial cleansers, moisturizers, scrubs and exfoliators—we actually had to curtail our sampling program as soon as we surpassed the 10,000 order mark. It is gratifying that our years of hard work and meticulous brand development appear to be paying off,” Blaney added.
Phillip Sanchez, MD, said, “I have worked closely with Kathleen for more than 20 years, as she has helped heal thousands of patients with skin problems. Kathleen is considered an expert in her community for skin and wound-healing, as she remains very busy in her practice as a Nurse Practitioner. I am very proud to be part of her career growth in both her professional practice and her skincare and cosmetics business. It’s a perfect combination, as Kathleen always pushes for the very best.”
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Blaney earned a Master of Science degree in Nursing (MSN) from the University of Phoenix and is a Board Certified Advanced Registered Nurse Practitioner, having earned her Certificate for Advanced Practice (ARNP-C) as a graduate of the University of Central Florida. Working alongside Blaney as the company’s Vice President isLisa Brasfield, a Licensed Esthetician, model and makeup artist.