Express, Inc. today announces the #ExpressLife campaign in collaboration with Karlie Kloss, in which the brand celebrates the optimistic attitude and dream big mindset of Express customers. The campaign is brought to life via a collaboration with a diverse group of individuals who inspire others to pursue their goals while showcasing their individual style with confidence. From sports figures to actors and entrepreneurs, these go-getters are united in their core values, passion for giving back and in their ability to elevate the conversation to make a positive difference.
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An iconic groundbreaker, Karlie Kloss joins Express as Brand Ambassador and Creative Consultant, and will support #ExpressLife across all wearing occasions and act as creative collaborator on an exclusive collection debuting Spring 2017. The #ExpressLife campaign will kick off August 2016 with the fall denim collection.
Centered around Karlie’s on-the go fashionable lifestyle, each denim look personifies her unique interests and pursuits. A series of six looks, photographed and directed by Inez and Vinoodh and styled by Veronique Didry will run in print, TV, in-store and on social media and digital platforms, including interview-like webisodes connecting Karlie’s thoughts on work, love, fashion, friends and her busy life. British actor and philanthropist,Douglas Booth accompanies Karlie on the men’s side with thoughts on life, art and giving back.
“We’re thrilled to kick off #ExpressLife with Karlie,” said David Kornberg, Express CEO and President. “This campaign bridges the worlds of fashion, philanthropy and business. Karlie is an influential trailblazer who fits perfectly with our goal to bring the best fashion to our customers, allowing them to express their dynamic, individual styles with confidence.”
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“I am excited to work closely with Express as a Creative Consultant and Brand Ambassador,” said Karlie Kloss. “I grew up wearing and shopping at Express in St. Louis, and have always loved the brand for its everyday, versatile looks that work for so many aspects of my life, whether I’m at work, school or out with friends. I cannot think of a better brand to collaborate with and create designs that capture my personal style.”
A supermodel and social media phenomenon, Karlie is also a coder, student, philanthropist and entrepreneur. She is the founder of Kode With Klossy, a coding initiative that works to increase access to coding opportunities for young women and has a line of cookies that benefit FEED and CFDA. In partnership with Express’ design team and in support of Kode With Klossy, Karlie created a graphic tee, Like A Kloss, which underscores the commitment of Express and Karlie to encourage young women to achieve their goals. Purchases of this shirt will help support Express’ donation to Kode With Klossy and is Karlie’s debut piece to the upcoming exclusive collection.
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Available online at express.com beginning July 27th and in-store August 1st, customers can check out the Like A Kloss graphic tee and the latest denim styles added to the current assortment. Follow @Express and @ExpressMen on Instagram, @Express on Twitter Facebook.com/EXPRESS for the latest behind-the-scenes access.