Milk Helps Fuel Team USA and Latinos with ‘Raise A Glass, Build A Champion’
Team USA athletes know what it takes to build a champion: a lifetime of determination and training, countless competitions, years of fueling their bodies with the right foods and beverages and unwavering support from mom and dad. Now, a new survey1 conducted among more than 1,000 current and retired U.S. Olympians and Paralympians and hopefuls finds nearly all (nine out of 10) grew up drinking milk on their road to the world stage. Now, Milk Life Lo Que Nos Hace Fuertes would like to help fuel the champion in all of us through the Raise A Glass, Build A Champion promotion.
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Team USA respondents rated a healthy diet higher than their intense training schedule as a key factor to their success. They’re seeking the right mix of nutrients to help them reach their peak training, and that includes protein, like the high-quality, natural protein in milk. In fact, U.S. Olympic Training Centers serve tens of thousands of gallons of milk every year where athletes are training at the highest level.
Milk isn’t only helping to fuel Team USA this summer, it’s also providing Hispanics in the U.S. with the opportunity to win** prizes just for purchasing white milk. Now through August 28, each milk purchase receipt uploaded to milklifecampeones.com is an opportunity to win** more than 1,000 prizes, including a trip to the U.S. Olympic Training Center in Colorado Springs, a web training session with a Team USA athlete, and co-branded Team USA gear.
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Milk is a nutrient powerhouse with 9 essential nutrients, including 8 grams of natural protein in each 8 ounce serving. It contains a package of nutrients that’s hard to find in any other single food or beverage. Team USArespondents to the survey recognize that milk is a good source of high-quality protein with simple ingredients, and most still drink it today. Most even say their mom was the one who encouraged their milk drinking habits.
“Many U.S. Olympic athletes have relied on milk to help fuel their journeys to the Olympic Games – from the kitchen table to the training table,” said Julia Kadison, chief executive officer at the Milk Processor Education Program (MilkPEP), the group behind the Milk Life campaign. “To be able to support athletes with a simple, wholesome and naturally nutrient-rich beverage like milk is such a perfect fit.”
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The Milk Life Lo Que Nos Hace Fuertes campaign, showcasing nutrient-rich white milk, announced earlier this year that it will embark on a five-year partnership with the United States Olympic Committee (USOC).
“I’m so honored to be a part of the collaboration between Team USA athletes and Milk,” said Danell Leyva, gymnast and U.S. Olympic medalist. “My mom still tells me to drink milk every day because it is really important for me to get the right mix of nutrients in my diet, including high-quality protein.”
This multi-year deal will be the biggest sponsorship commitment the national Milk Processor Education Program (MilkPEP) has made in its 20-year existence. The first of its kind category partnership will be supported by a 360 campaign that includes TV advertising, the team roster of six athletes across various Olympic sports, unique athlete digital content, consumer and retail promotions and more.
To learn more about the Milk Life Lo Que Nos Hace Fuertes campaign and to watch exclusive behind-the-scenes videos from Danell Leyva, visit fuertesconleche.com. Join the conversation on Facebook, Twitter and on Instagram.