Cold Stone Creamery is getting back into the action to celebrate another year of Shark Week with two exciting promotional products and a contest to win great prizes, under a partnership with the Discovery Channel. Shark Week premiers Sunday, June 26 but fans can sink their teeth into Cold Stone’s Shark Week Frenzy Creation and Great Blue Cupcakes starting June 1 through July 5.
The Shark Week Frenzy Creation is made with Blue Sweet Cream Ice Cream mixed with graham cracker pie crust and gummy sharks. The Great Blue Cupcake is a chocolate cup filled with a layer of yellow cake and Blue Sweet Cream Ice Cream, topped with blue fluffy frosting and a gummy shark.
“We can’t wait to dive back in this year with our Shark Week Frenzy Ice Cream Creation and Great Blue Cupcakes as a way to show our excitement for this thrilling week of jaw dropping programs on the Discovery Channel,” said Kate Unger, senior vice president of marketing at Kahala Brands, parent company of Cold Stone Creamery. “Every year over 30 million viewers are glued to their televisions for this specific programming and every year, we look forward to being a part of the excitement and exhilaration in the weeks leading up to and during the beloved Shark Week!”
In addition to the Shark Week sweets, Cold Stone Creamery is holding a special contest where lucky fans will win the ultimate viewing party prize pack. To enter, fans are encouraged to share a picture of themselves with their “Frenzy,” AKA their group of friends or family, enjoying the Shark Week Frenzy Creation or Great Blue Cupcake, using #sharkfrenzycontest on Twitter, Instagram or www.ColdStoneCreamery.com/SharkWeek.
“Move over squad, we’ve got frenzy goals!” said Unger. “Both Shark Week and ice cream are better when enjoyed with friends, which is why we are excited to see fans getting together for a chance to win a prize pack that’s worthy of sharing.”
For added party fun, customers can take a bite out of the Great Blue Cupcakes, which are also available in stores during this promotion and can be ordered in advance online at www.ColdStoneCakes.com.
The Shark Frenzy Creation and The Great Blue Cupcake ice cream cupcakes will be in stores until July 5, 2016.