20th Century Fox Digital Entertainment launches an app on iTunes offering special 24-hour pricing on new and catalog digital-release movies. Apple iTunes is considered the largest retailer of digital moves and TV shows.
Dubbed “Movie of the Day!,” the app is good for blockbusters to indies and catalog titles. All transaction prices are good for 24 hours, done through iTunes and saved in the cloud.
For example, X-Men: Days of Future Past was available for $6.99 — down 53% from the $14.99 . Indie hit Sideways was available for $7.99 from $14.99.
The app is only applicable to iOS devices, but reports say it could be expanded to Android, including Google Play.