The Golden Globes awards show presented by the Hollywood Foreign Press and hosted by Ricky Gervais took place Sunday January 15 2012. By most accounts, the award show was pretty mild. Gervais, returning from a controversial first outing, was far more modest. Big winners included The Descendants, The Artists, Hugo, and TV’s Homeland.
Last year Johnny Depp was goofed on for The Tourist, Robert Downey Jr was jabbed for his jail time and Steve Carell continued to be bullied by the bulky host. Yes, dangerous territory. This year he cracked on Kim Kardashian’s wedding and Jodie Foster’s Beaver (movie). The latter of which brought yawns, hardly either of them raised eyebrows.
But the bigger debate might be: what role did social media have on the awards show? How many people tuned it because of a tweet, or stayed tuned-in because they were following along on Twitter.
As you can see below, the Twitter stats are impressive. Over a 4 hour telecast, there were nearly 6 million Twitter mentions, over 27 thousand mentions, and 3 thousand re-tweets.
And singularly, New Girl star Zooey Deschanel 5, 082 re-tweets by mentioning her painted fingernails. Followed by Ricky Gervais and Glee co-star Naya Rivera.
Thematically, the big search terms were GoldenGlobes, GetGlue, RickyGervais, PerezHilton.
HT to Mashable.