Select Page

Authors ask Smith Publicity: what is 20/2/20/2 message?

Recently several @SmithPublicity Twitter followers had the chance to ask Smith Publicity‘s experts a few questions.  The askers were a mixture of published authors, self-published authors, aspiring authors, artists and small publishers.  Many topics were touched upon.  One question that has come up since the Q & A was:

What is the 20/2/20/2 message?

We go to Smith Publicity‘s Account Manager Kristi Hughes for the answer.  She offers Smith clients insight and preparation tips from her years of experience in Publicity and Public Relations on how to prepare for a media interview.

So Kristi, what is the 20/2/20/2 message?

“Be able to tell your message in 20 seconds, 2 minutes, 20 minutes and/or 2 hours.”

So I guess the moral of the story is be able to tell your message in different styles, formats and, obviously, time lengths.  Be it a radio interview, a television interview, a book signing or  in front of a seated audience, each opportunity brings with it a difference level of attention and a different mindset.

To friend and follow Smith Publicity:

Smith Publicity’s website
Smith Publicity on Facebook
Smith Publicity on Twitter
Smith Publicity’s blog

To friend and follow this article’s author Joe Wehinger:

Joe Wehinger’s Facebook
Joe Wehinger’s Twitter

Connected Interactive’s Facebook
Connected Interactive’s Twitter
Connected Interactive’s MySpace
Connected Interactive’s YouTube

For more book and publishing information, please register.  It’s FREE and relatively painless.

Enhanced by Zemanta

About The Author

Joe Wehinger is the CEO of United Digital & Associates and the Publisher of this magazine Daily Ovation. He enjoys (and writes about) food, wine, spirits, travel, technology and philanthropy. Mostly, he likes to get people excited and curious about the things that get him excited and curious. Thanks for reading!

From Our Advertisers

Save 20% on the Stratosphere Tower Unlimited Rides Pass!

Daily new arrivals at affordable prices at Naked Zebra

Natural Herbal Remedies up to 50% off - click here

Gift Guide

From Our Advertisers


Sign up for emails to get the scoop on products and news

You have successfully subscribed! Don't forget to confirm your email from Daily Ovation.

Follow Us On Instagram

Weekly Newsletter

Sign up to our newsletter for the latest in entertainment, wine, lifestyle, and charity

You have successfully subscribed! Don't forget to confirm your email from Daily Ovation.